Manchester United have been overtaken by Real Madrid as the most valuable football brand in the world-but Premier League teams still dominate the top ten.
Los Blancos top the charts for the first time in nearly a decade, according to the latest Brand Finance report.
Zinedine Zidane’s side may have had a season to forget, struggling both domestically and in Europe, but they’re still valued at £1.44BILLION.
According to the study, one reason for United’s slump is their “boring” style of football, with the club ranking only 18th in watch-ability.
Meanwhile, Barcelona have enjoyed a 12 per cent bump on last year to climb to £1.22bn and hold their third-place spot in the standings.
Bayern Munich sit fourth on £1.15bn after seeing a 13 per cent boost of their own – while Premier League champions Manchester City sit fifth, valued at £1.1bn.