LeBron James (KingJames) to open an experiential retail flagship in Miami.
The 10,000-square-foot Unknown retail concept will open its doors during Art Basel Miami in December.
The new flagship is being designed by New York Sunshine, the fashion-meets-art collective that has worked on campaigns such as Virgil Abloh’s Off-White x Vlone. The goal was to create a one-of-a-kind concept space that reflects the owners' lifestyles and is inspired by where they live — Kanfer and Walker in Miami, and LeBron in L.A.