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Written by

Alla Zakarian

04-10-2019 | 13:10 Football
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Nike vow to use likes of LeBron James and Serena Williams to drive Liverpool kit sales

Liverpool’s record-breaking deal with Nike will see the kit manufacturer use the likes of Drake, Serena Williams and LeBron James to promote the club’s attire. According to Mirror Sport, the Reds have agreed the most lucrative agreement in their history. The arrangement will bring an end to their current deal with New Balance. The Athletic claim that Liverpool have agreed to accept a smaller guaranteed payment from Nike than the current one from New Balance. Nike have only offered clubs a 15 per cent revenue split in the past, but are willing to offer the Anfield club a 20 per cent return due to their global appeal. It is understood, brand ambassadors such as Drake, LeBron James and Serena Williams will drive sales by promoting LFC Kits.

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