Manchester United agree deal with world’s biggest online shopping website

Manchester United have agreed on a partnership deal with the world’s biggest online shopping website- Alibaba. United announced the deal on Friday, which will see the Chinese e-commerce giant provide club content on its online video company Youku.com and develop a future store on the company’s business-to-consumer platform Tmall.com. "We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China's most popular video streaming platforms," said Manchester United Group Managing Director, Richard Arnold. While existing Premier League broadcast deals restrict United from broadcasting live league matches on Youku, a leading online video service in China, United will have a dedicated club channel on the platform which will show a range of content. Source- The Mirror

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