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Liverpool’s New Balance kit deal breaks records

Liverpool’s current New Balance home shirt is the highest-selling in their history, so much so that the club have run out of them. (via Mirror)

The Reds have put an official statement on the online store section of their website following unprecedented demand for their home kit.

The statement reads: “Due to significant demand for our home kit, we are currently out of stock of many of our home kit items. The 18/19 kits have been the most successful in our history.

“In order to meet this demand, we have placed a further reorder of home shirts and we’re working hard to ensure supporters are able to purchase as soon as possible.

“Supporters will be notified as soon as the kit is available to pre-order in mid-February.”

Liverpool’s deal with the sportswear manufacturer is worth £45million per season and runs out at the end of the 2019/20 campaign.

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