Liverpool are in talks to sign a record Premier League kit deal smashing Manchester United’s current £75million-a-year contract with Adidas, according to Daily Mail.
The Reds current deal with New Balance is worth £45m-a-year, however, the company will have to increase their sponsorship offer by at least £30m-a-year for it to continue.
A source close to the talks told Sportsmail: “The club are established in Europe again and challenging at home.
“They were the most-watched Premier League team last season with 880 million viewers across all competitions.
“Liverpool will be competing with Manchester United’s £75m-a-year deal. They are open to extending with New Balance, but if they don’t come up with the cash, the club would be open to finding another partner.”