Liverpool confirm talks with new suitors over improvement to record-breaking kit deal

Earlier it has been reported that Liverpool’s current New Balance home shirt is the highest-selling in their history, so much so that the club have run out of them. The contract with New Balance, which is worth £45million, is set to expire at the end of the 2019/20 season. And Liverpool managing director Billy Hogan has confirmed that the club are speaking to rival manufacturers as well as current suppliers New Balance as they seek an improved kit deal. (via Mirror) “We are in conversation with New Balance and we are in conversation with others as well,” Hogan told marketing website The Drum . “[The kit deal] is an incredibly important partnership – not just for the financial support it delivers for the club but also from the distribution standpoint."

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