Alliance, a Swedish organisation, has announced that analytical agency Esports Chartsas is the recent addition to its roster of partners.
As part of the deal, Alliance will gain analytical data to evaluate the decisions that the organisation makes.
Chief Strategy Officer at Alliance, Kelly Ong said:
“It is very important to have valuable insights and accurate data in our fast-evolving industry.
"Coupled with our long time data partner Newzoo, adding Esports Charts will help level up our game and provide more accountability to our existing or potential partners and sponsors.
"With this new partnership we can expect a comprehensive view and a deeper level of understanding, especially but not limited to, our professional matches and digital content.”
Esports Charts becomes the fifth partner of Alliance, joining Razer, Twitch, Newzoo. and Monster Energy.
Source- Esports Insider