Award-winning technology provider BetConstruct entered into a long-term partnership with the renowned French Group Barrière who currently operates 33 land-based casinos and clubs, 18 Hotels and 140 restaurants. The deal will see the French group unveil its premium betting platform, BarrièreBet, backed by BetConstruct’s technology on September 14.
Leveraging BetConstruct’s technology and knowledge, Barrière will start its online betting operation as BarrièreBet where they will offer players sports and horse-racing betting and poker.
Available on desktop and mobile (iOS and Android apps and mobile version) starting from September 14, BarrièreBet will operate on BetConstruct’s Sportsbook under ANJ (ex.ARJEL) licence which enables iGaming activities in the French region.
From ensuring top-notch content to building a seamless player experience, the integrated platform will offer the industry’s leading online sports wagering experiences to BarrièreBet’s new and existing players. They will have access to more than 40 sports and 200 event types, with over 30 000 sports events per year.
Dominique Desseigne, Chief Executive Officer of Lucien Barrière Groupe, commented that “The online gaming market is a new axis of development which will allow the Group to consolidate its positions and promote its brands, as well as increase our brand awareness toward our new players and retain our land-based Casino customers.”
Vigen Badalyan, BetConstruct Founder and CEO said: “With a remarkable journey that began back in 1912, Barrière has gone through many eras of growth and transformation to establish itself as one of the market leaders in French casinos. Now they seek to leverage the strength of their brand and their expertise to make the transition to online and we are happy to partner with them as they look to realize their online ambitions. We wish Barrière hundreds of years of success and growth in the online world.”
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retails Sportsbook, Classic Casino and Virtual Reality RNG & Live Casinos, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.
BetConstruct’s Spring Platform has powerful backoffice tools and all-inclusive services all partners benefit from. From stand-alone setup to turn-key and white label solutions, BetConstruct offers its partners an unparalleled opportunity to succeed.
Barrière is a Brand under which the hotels, casinos and restaurants of two different groups, Groupe Lucien Barrière (GLB) et Société Fermière du Casino Municipal de Cannes (SFCMC) are marketed.
Founded in 1912 by François André and subsequently developed and managed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, Barrière has gone through many eras to become market leader in French casinos, a benchmark in the luxury hotel industry and a global player in the world of leisure and entertainment.
Barrière has developed an unrivalled offering in the top of the range leisure market, founded with the view to providing operational excellence, a quality of service that is second to none and French art de vivre. Today it owns 33 Casinos, 1 Gaming Club, 18 Hotels (mainly 5 stars and one Palace located in Courchevel) and more than 140 bars and restaurants, one of which is the renowned Fouquet’s in Paris (with subsidiaries in 9 other cities) and organises almost 3,500 shows and events every year. The turnover of the two Groups was 1.24 billion euros at the end of their financial year on 31st October 2019, and they now comprise almost 7,000 co-workers.
Barrière is also well known in the food and beverage industry, serving some 2.5 million meals, in the leisure industry with 15 spas, 1 thalassotherapy centre in La Baule, 1 balneotherapy centre in Ribeauvillé, 3 golf courses and 2 tennis clubs, and is increasingly making a name for itself through its world-renown Resorts located in many popular tourist destinations.