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Formula 1
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Alla Zakarian

18-12-2019 | 18:15 Formula 1
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Arthofer: “Hamilton received cease and desist letters”

Formula 1’s head of digital Frank Arthofer revealed that Formula 1’s previous boss Bernie Ecclestone sent Hamilton “cease and desist” letters. Ecclestone was extremely protective of his product, so much so that drivers weren’t allowed to post their own footage of what takes place out on track on social media. “A great story that Sean Branches, who’s my boss and runs the business at F1 tells, is [about] when Liberty bought the business [and] one of his first meetings was a lunch with Lewis Hamilton,” RaceFans.net quotes Arthofer as having said. “Lewis brought with him to that lunch a stack of ‘cease and desist’ letters from Bernie Ecclestone because Lewis was taking clips of his onboards and posting them on his Instagram channel. And Lewis Hamilton, as I’m sure most of the audience knows, is arguably the biggest star in the history of the sport and has a huge crossover potential across urban culture, music, lifestyle. “Working with the drivers and the teams in a more collaborative way to build the sport we think benefits not just Formula 1 but our partners, be that sponsors, broadcast partners and promoters. [It] is a really, really important component of the strategy and probably something we’re still in the early stages of doing well.” Source-  PlanetF1

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