Alban Dechelotte compares LEC progression to Champions League

The European League of Legends region underwent a successful overhaul by all accounts and since that viewership has increased across the board, and marquee sponsors have joined and others are taking notice. On this case, Alban Dechelotte, the Head of Business and Sponsorship for the LEC, has expressed his feelings, comparing this changes to the changes that happened with Champions League. “In 1992, a competition called the Champions' Cup, which was kind of the leading football competition in Europe, became the Champions' League,” he said. “It was already the best football competition in Europe, but by changing the name and the visual identity and changing the format, they did a huge step forward for football in Europe and became the leading property.” “The on-air talent, the crew that we have around Quickshot, have done an amazing job,” Dechelotte said. “They are not scared to fail. The message from our leaders was: if you don't fail, you don't try enough. We saw that with things from Medic and Vedius, Sjokz, Drakos and Froskurinn... these guys really went all-in, and they created amazing content that, at the end of the day, give more reasons to players to become fans.”

via - invenglobal

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