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Juventus unveil a new club logo

Juventus have unveiled a new club logo, marking a dramatic departure from their traditional crest.

The Serie A titleholders have ditched their traditional oval-shaped crest in favour of a new design that will appear on their shirts from next season.

“We are here to present what will be the future of Juventus in the coming years,” said Juve president Andrea Agnelli.

“In order to grow we must keep winning and evolve our language to achieve new targets. The new logo defines a sense of belonging and a style that allows us to communicate our way of being.”