Everton agree on club-record kit deal with hummel

Everton Football Club have agreed on a Club-record kit deal with iconic sportswear brand Hummel. According to the three-year agreement, hummel will supply the club Men’s, Women’s and Academy squads as well as the Club’s coaching and Everton in the Community staff with bespoke playing, training and travel wear ahead of the upcoming 2020/21 season. Speaking about the partnership, Everton Chief Executive Denise Barrett-Baxendale said: "This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton. It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.” Meanwhile, hummel CEO Allan Vad Nielsen added: “hummel is excited and honoured to partner with Everton. Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward. We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”

Source: www.evertonfc.com

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