Adidas launch investigation after their kit launch campaign was hijacked to promote racist and anti-Semitic content

Adidas has launched an investigation after Arsenal’s kit launch campaign was hijacked to promote racist and anti-Sementic content. The sports brand released a tool on Twitter that allowed supporters to view their own user handle on the back of the new shirt. But the campaign was predictably hijacked, and because offensive words or phrases were not filtered out, shirts containing racist and anti-Semitic content were published. Names including "Innocent Hitler" went viral, while other Arsenal shirts referenced the Hillsborough Disaster and Madeleine McCann. Adidas told The Huffington Post UK: "As part of our partnership launch with Arsenal we have been made aware of the abuse of a Twitter personalisation mechanic created to allow excited fans to get their name on the back of the new jersey. "Due to a small minority creating offensive versions of this we have immediately turned off the functionality and the Twitter team will be investigating."

Transfer update: Manchester United submit £35m bid to sign Dani Olmo